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In popular fiction genre, an area dominated by female writers, Umerah Ahmed emerged as the radical who had her own views on everything, and she used her writing to convey those views to the masses. Faced with initial criticism over her depictions of role of women in society,it was her 2004 bestselling novel, Pir-e-Kamil that launched her as one of the most successful and influential writers of this era in Pakistan.
In 2005, she won her first best Writer award.
In 2006, she won The Best Young Talent in Scriptwriting.